A happy Labrador lying on its back on a charpai on a Lahore rooftop, kites in the blue sky

Real food, made for your dog

Q: Isn't kibble easier?

Barely. Scoop and pour, versus ten minutes in a pan . One extra step a day, for food you can actually recognise.

Q: How do you know it's right for my dog?

Whole ingredients , in ratios we built against published international feeding guidance and the formulations of established fresh-food brands abroad, then reviewed with a food technologist and veterinarians. International certification is in progress. If your dog has a diagnosed condition, check with your vet before switching.

Q: Is it a subscription? Am I locked in?

No. Nothing renews on its own and nothing is charged automatically. When you want the next month, you order it; we message you on WhatsApp first. Most people start with the 1 Week Trial.

Q: How do you work out my dog's portion?

Weight, age and activity level. Take the 60-second quiz and you'll get the exact daily grams, the right recipe, and what it costs per day, before you commit to anything.

Q: How do I switch from their current food?

Slowly. Mix a little Wagbowl in and build it up over about a week ; a transition guide comes in every box. Give their tummy up to two weeks to fully settle.

Q: How do I store and serve it?

Straight into the freezer. At mealtime, put a frozen pack in a pan with a splash of water and warm it on low for about 10 minutes, stirring. Or move tomorrow's pack to the fridge tonight and warm it for 2–3 minutes. Serve warm, not hot. Bin what's left in the bowl after 2 hours (1 hour above 32°C). Never thaw on the counter, never refreeze, and use a thawed pack within 24 hours.

Q: Where do you deliver, and what does it cost?

Lahore only for now. Standard arrives in 24–48 hours (Rs 250); express within 24 hours (Rs 350). Free on orders over Rs 3,000 , taken off automatically at checkout.

Q: How often does a monthly plan come?

In three deliveries, about ten days apart , and we message you on WhatsApp before each one.

Q: How do I pay?

Online at checkout, or cash on delivery . A Plan is paid for the month before it starts, by bank transfer, and when the month ends we message you on WhatsApp. Nothing continues unless you reply.

Cooked fresh in Lahore. Just for your dog.

Build your dog's bowl

100% natural
Real meat, real veg
Delivered frozen to your doorstep

Not sure yet? Try a week from Rs 1,750

10,000+packs delivered

Trusted by vets

The menu

Real ingredients. No fillers, no nasties.

Grain free

Chicken & Veg Grain Free

Gentle for sensitive tummies

Starts at Rs 500

Balanced

Chicken & Veg with Rice

Everyday energy, easy digestion

Starts at Rs 500

Best value

Value Bowl

Strength and vitality, great price

Starts at Rs 650

Lean protein

Prime

Most chicken breast and eggs, for active dogs

Starts at Rs 950

Why fresh

Same bowl. Spot the food.

One bowl: half Wagbowl Chicken & Veg Grain Free, half dry kibble

Wagbowl Dry kibble

Made: Wagbowl: Cooked in Lahore, frozen the same day; Dry kibble: Pressed into pellets, months on a shelf
Inside: Wagbowl: Chicken, liver, carrot, potato; Dry kibble: Brown pellets, all the same
Kept by: Wagbowl: The freezer. No preservatives; Dry kibble: Made to last months in a bag
Water: Wagbowl: Moist, like a home-cooked meal; Dry kibble: About 10%: dry
Dated: Wagbowl: The day it was cooked; Dry kibble: A best-before, often a year away

How it works

Fresh food, made simple.

01
Tell us about your dog

Sixty seconds. You get their exact grams a day and the recipe that suits them.
02
We cook it in Lahore

Real chicken and veg, cooked, portioned and frozen the same day. The cook date is on every pack.
03
Delivered to your door

Into the freezer when it lands. At mealtime, straight from frozen into a pan, about ten minutes on low. Or thaw it in the fridge overnight.

Build your dog's bowl takes 60 seconds

186

meals for shelter dogs

As of 14 Oct 2026

The pledge

Every trial feeds a shelter dog.

Want to do more?

Feed a dog at Todd's Welfare Society

Real dogs, real bowls

Love at first bowl.

5.0 from 59 reviews Rated 5.0 out of 5 from 59 reviews. Judge.me Diamond Transparent Shop (opens in a new tab)

Thor, a Cane Corso, sitting next to a pouch of Wagbowl — Thor · Cane Corso

“The food is amazing and my Cane Corso loves it. It really eliminates the hassle of cooking food everyday.”

Usman S. Verified buyer

★★★★★

“My dogs love the food… it’s v nutritious for them as well as hassle free for me… highly recommended 👍”

Binno T. Judge.me review

★★★★★

“i have never seen my dog get this excited for mealtime. the chicken smells fresh”

Mueed H. Judge.me review

★★★★★

“one of the most quick and easy meals in the market for dogs! she loves it and it has kept her active and healthy throughout the day”

Hiba Z. Judge.me review

★★★★★

“I love the new recipe.. lots of minced meat and fresh vegetable.”

Arisha J. Judge.me review

★★★★★

“Benji loves it! He’s a 5 year old pitbull”

Nisha H. Judge.me review

Real food.Right portion.Delivered.

Sixty seconds to their exact plan.

Build your dog's bowl or try a week from Rs 1,750

Questions we get a lot.

The honest answers, including the two where we lose.

Before you switch

Can't I just cook at home?

Cooking at home is cheaper, and we won't argue with that. What you're paying us for is that it happens every week without you: the same ratios every batch, weighed portions, meat sourced and checked, cooked and frozen the same day, delivered to your door.

Isn't kibble easier?

Barely. Scoop and pour, versus ten minutes in a pan. One extra step a day, for food you can actually recognise.

How do you know it's right for my dog?

Whole ingredients, in ratios we built against published international feeding guidance and the formulations of established fresh-food brands abroad, then reviewed with a food technologist and veterinarians. International certification is in progress. If your dog has a diagnosed condition, check with your vet before switching.

Is it a subscription? Am I locked in?

No. Nothing renews on its own and nothing is charged automatically. When you want the next month, you order it; we message you on WhatsApp first. Most people start with the 1 Week Trial.

The practical bits

How do you work out my dog's portion?

Weight, age and activity level. Take the 60-second quiz and you'll get the exact daily grams, the right recipe, and what it costs per day, before you commit to anything.

How do I switch from their current food?

Slowly. Mix a little Wagbowl in and build it up over about a week; a transition guide comes in every box. Give their tummy up to two weeks to fully settle.

How do I store and serve it?

Straight into the freezer. At mealtime, put a frozen pack in a pan with a splash of water and warm it on low for about 10 minutes, stirring. Or move tomorrow's pack to the fridge tonight and warm it for 2–3 minutes. Serve warm, not hot. Bin what's left in the bowl after 2 hours (1 hour above 32°C). Never thaw on the counter, never refreeze, and use a thawed pack within 24 hours.

Where do you deliver, and what does it cost?

Lahore only for now. Standard arrives in 24–48 hours (Rs 250); express within 24 hours (Rs 350). Free on orders over Rs 3,000, taken off automatically at checkout.

How often does a monthly plan come?

In three deliveries, about ten days apart, and we message you on WhatsApp before each one.

How do I pay?

Online at checkout, or cash on delivery. A Plan is paid for the month before it starts, by bank transfer, and when the month ends we message you on WhatsApp. Nothing continues unless you reply.

What if my dog doesn't take to it?

Message us and we'll switch the recipe on the deliveries still to come. Different dogs like different things; that's exactly what the 1 Week Trial is for.